why SEO is essential for your small business success
A nice website is not enough
A beautiful website is just the beginning. Without visibility, even the most stunning site is like a billboard in the desert - impressive, but ineffective. SEO makes your site discoverable to potential customers actively searching for what you offer.
High returns
Compared to short-lived results from paid ads or social media campaigns, SEO is considered by most marketers to have the highest ROI (Search Engine Journal), continuously attracting traffic and generating leads long after your initial SEO efforts.
High conversion
SEO helps you connect with the right audience. It enables you to target customers based on their search queries, ensuring that those who land on your website are actively interested in your services and are highly likely to convert to paying customers.
local SEO tailored for your small business
Local SEO is crucial for standing out in Melbourne’s competitive marketplace. If you didn't know, "46% of all searches on Google are seeking local information" (GoGulf). Local optimisation ensures that when Melbourne customers search, they find you first.
This means tweaking your online presence from the ground up: utilising precise, location-based keywords, enhancing your Google My Business profile and building local citations that put you on the map. Collecting customer reviews and acquiring links from local organisations are also key to building your brand trust and credibility.
If you want to boost local visibility for your business, contact me to discuss your specific needs.
my approach to SEO success.
Personalised
Every SEO strategy I craft is as unique as your business. I take my time to thoroughly understand your needs and goals to design an SEO plan that will maximise your growth and investment.
Transparency
I keep you in the loop at every stage of the process, explaining what I'm doing and why. This open communication ensures you're never left wondering about your investment.
Real results
By tracking and optimising for conversions, traffic and engagement, I focus our efforts on the metrics that translate directly to tangible results for your business and bottom line.
Sustainable
I am committed to doing things the "right way" - using only white hat SEO techniques that provide you lasting results and rankings, instead of shortcuts or tricks which will hurt your SEO in the long run.
comprehensive seo services
From technical SEO to content marketing, these services inform an effective SEO strategy.
Technical SEO
On-Page SEO
Content Marketing
Backlink Building
Local SEO
a proven SEO process
Discover my proven step-by-step process to getting you real results with SEO.
Initial consultation
Let's begin your SEO journey together! Our initial consultation is all about understanding your business inside and out. I’ll ask targeted questions and engage in in-depth discussions to grasp your goals, learn about your target audience and uncover what truly sets you apart in your industry.
This is the first step to tailor an SEO strategy that fits like a glove - customized just for you.
SEO audit and competitive analysis
Diving deep into data, this stage is where your current online presence is put under the microscope. I meticulously analyse your website’s structure, content and current SEO performance, alongside a thorough examination of your key competitors.
This step ensures we know exactly where you stand and what it takes to elevate your online presence above the rest.
Strategy development
With a solid understanding of your business and the insights gathered from the audit, I craft a bespoke SEO strategy.
This plan isn’t just about climbing search rankings; it’s designed to attract your ideal customers and achieve your specific business objectives. Whether it’s increasing conversions, enhancing user engagement or building brand authority, your tailored strategy will aim to hit all the right notes.
Implementation
Turning strategy into action, the implementation phase is where things get real. I meticulously apply the agreed-upon SEO tactics - from on-page optimisations like keyword-rich content and meta tags, to off-page efforts such as building backlinks and sprucing up your Google Business profile.
Each step is executed with precision, ensuring every element works harmoniously to boost your search engine visibility.
Ongoing monitoring and reporting
SEO is not a set-it-and-forget-it kind of deal. I continuously monitor the performance of our strategies through professional tools and analytics. You’ll receive detailed reports that not only show progress, but also provide transparent insights into the metrics that matter.
Review and adjust strategy
As your business grows and evolves, so should your SEO strategy. After reviewing the outcomes from our ongoing efforts, I'll fine-tune and adjust the strategy based on the latest data, industry trends and any new business objectives.
This helps keep your SEO fresh, effective and forward-focused.
kind words from my clients
Frequently Asked Questions
Please contact me if you can't find the answer to your question.
How long does it take to see results from SEO?
It typically takes 4 to 12 months to start seeing results from SEO. However, it depends on many factors including:
- How established your website is
- Your competition and industry
- Your budget and resources
- Your SEO strategy
SEO isn't like paid ads. Search engines are constantly updating their algorithms and the criteria they use to rank websites, so SEO must be an ongoing process to improve or maintain results.
How much does SEO cost?
There are many factors that we consider when pricing services including:
- Project scope
- Number of pages
- Functions and features required
- Your industry or niche
Contact me to discuss your project and get a comprehensive proposal tailored to your needs.
Can you guarantee results or rankings?
Though I follow proven SEO techniques and best practices, it is impossible to guarantee rankings because I don't have control over search engine algorithms, which are updated frequently.
Which locations do you service?
As I work remotely, I am able to service any location in any country, however I am based in Melbourne, Australia.